# AI Product Director

> Turn an idea, a script, a website or your files into a directed motion-design film with narration and music, then change it by chatting and download the MP4.

**Where:** Studio › Home › Create with: AI Product Director · **Cost:** 60 credits a film

AI Product Director makes a finished film from a sentence, a scene-by-scene script, your website or your files. It writes the story, designs every scene with moving type, product shots and graphics, records a narration, and composes the music. Films run from 12 seconds to 5 minutes. When it’s done, you change anything by asking in the chat beside the preview, then download the MP4.

The film’s voice, music and sound effects are included in its price.

## Make a film

1.  On **Home**, leave **AI Product Director** chosen (it’s the default), or open **AI Product Director** from **All tools**.

2.  Describe your film in the prompt, in at least 12 characters. For example: *“A 30-second launch film for Lumen, a note-taking app that turns voice memos into tidy summaries. Calm, confident, for busy founders.”* You can also start from a website or files alone.

3.  Set **Length**, **Format** and **Film style** in the options row (see [Options](https://docs.muvomi.com/create/ai-product-director/#options)).

4.  Optionally, give the director real material: press **+** to attach files, or **More** to add your **Website** or **Brand style**. See [Give it your website](https://docs.muvomi.com/create/ai-product-director/#give-it-your-website) and [Give it your files](https://docs.muvomi.com/create/ai-product-director/#give-it-your-files).

5.  Press **Create film**, or <kbd>⌘</kbd>/<kbd>Ctrl</kbd>+<kbd>Enter</kbd>.

6.  The film screen opens and shows each stage as it happens: **Writing your cinematic script…**, **Bringing your scenes together…**, **Composing the music…**, **Recording your narration…** A short film is usually ready to preview in a minute or two; long films can take several minutes. **Stop request** cancels.

7.  When the chat says your film is ready, play it in the preview. It’s already saved to your account.

8.  Ask for changes in the chat, then press **Download video**.

> **Tip:** Stuck for words? Under the prompt, **A little inspiration** offers examples such as **Product launch**, **Text animation** and **Social media**. An example replaces your words; **Undo** brings them back.

## Options

| Option | Choices | Default |
| --- | --- | --- |
| **Length** | 12, 15, 18, 24, 30 or 45 seconds; 1, 1½, 2, 3, 4 or 5 minutes | 18 seconds |
| **Format** | **Landscape · 16:9** (websites, presentations, YouTube), **Portrait · 9:16** (Reels, TikTok, Stories), **Square · 1:1**, **Social · 4:5** | Landscape · 16:9 |
| **Film style** | **Storyboard film**: directed scene by scene, with voiceover. **Designed film**: designed shot by shot from your brief alone, with no voiceover, files or website. | Storyboard film |

Your choices are shared with the template prompt and kept while the tab is open.

### Creative references

Below the prompt, **Find a spark** shows template films you can borrow a style from. Press a card to add it as a style reference. The director borrows its kind of motion, but designs a fresh film and story around your brief. The **×** on the chip removes it.

## Give it your website

Press **More**, then **Website**. Enter your product’s address in **Product website** and press the import arrow.

The director reads one public page and takes its name, description, headings, key facts and calls to action, one logo, its colour, and up to three pictures. You’ll see what it found, with **Use logo**, **Use image**, **Use website artwork** and **Use site theme color**. Press **Done**.

You can also just paste a web address into your brief; it’s read the same way when the film is made.

> **Note:** Only public pages can be read. A site that draws its content with JavaScript may give little text; add your product details to the brief if the import says so.

## Give it your files

Press **+** (or **More › Images, videos & documents**) and add up to six files.

| Kind | Formats | Limit |
| --- | --- | --- |
| Images | PNG, JPG, WebP, SVG, AVIF, GIF, TIFF | 100 MB each |
| Video | MP4, WebM | 100 MB each |
| Documents | PDF, PowerPoint, Word, ODT, ODP, RTF, TXT, Markdown, CSV | 15 MB and 30 pages or slides each |

For each file, choose **How should the director use this?**

-   **Content & artwork**: use its facts, images and page artwork in the film (documents).
-   **Include in the video**: show it as real media in a scene (images and video).
-   **Style reference only**: guide the look without putting the file in the film.
-   **Brand logo**: find the logo in it and use it as your mark.

Add an optional **Direction for this file**, for example *“Use the product reveal around 12 seconds”* or *“Use the logo on slide 1; feature the product on slide 3.”* Expand **extracted images & pages** to pick a logo yourself with **Use as logo**.

Your original files stay in your workspace. When the film is made, the text extracted from documents and previews of the pictures are sent to the AI. See [Privacy and your files](https://docs.muvomi.com/account/privacy-and-files/).

### Brand style

**More › Brand style** opens **Make it feel like you**, where you set **Your logo**, a **Brand accent**, a **Secondary accent** and the **Background music**.

## Write your own script

If you already have a script, write it scene by scene and the director keeps it as written: the order, the wording, any time ranges, and the **Voiceover** and **On-screen** lines.

```
Scene 1 (0:00–0:04)
On-screen: Meet Lumen.
Voiceover: Your voice memos, finally organised.

Scene 2 (0:04–0:09)
On-screen: Talk. We'll take notes.
Voiceover: Speak naturally. Lumen writes the summary.
```

Each scene is 3 to 60 seconds, with up to 300 characters of voiceover. A film has up to 60 scenes, and they have to fit the **Length** you chose. If they don’t, the director tells you what to change and leaves your words as they are.

## Change the film with the chat

After the film is made, the chat beside the preview is how you change it. Write what you want in plain words and press <kbd>Enter</kbd>. Each change is listed under the answer.

**Point at a scene** by time (*“At 0:12…”*, *“at 12 seconds”*), by number (*“scene 3”*), or as *“the first scene”* or *“the closing scene”*. Without a location, the change applies to the whole film.

What you can change:

| In a scene | Across the film |
| --- | --- |
| The headline, supporting line, label and lists | Title, brand name and colour palette |
| The scene’s narration line | Art direction (for example *Kinetic type studio*, *App demo cinema*, *Bold launch*) |
| How long it lasts (3 to 60 seconds) | Format (16:9, 9:16, 1:1, 4:5) |
| The shot design | Font for every scene (Inter, DM Sans, Space Grotesk) |
| Camera move: dolly, pull back, orbit, pan or locked | Logo and brand colours |
| Transition: cut, push, iris, wipe, zoom, shutter or whip | Narration on or off, and its voice |
| How the words enter | Music on or off, the track (**Quiet lift**, **Open horizon**, **Human warmth**) and its level |
| Light or dark, text colour, font | Sound effects on or off and their level |
| Which picture or logo it shows, and how it’s framed | *“Rewrite the narration”* or *“Record the voice”* |

Examples:

-   *“At 0:08, give the words a bold entrance. Keep everything else.”*
-   *“Use DM Sans throughout and turn off the music.”*
-   *“Make scene 3 two seconds longer and use a slow orbit.”*
-   *“Use the logo from slide 1 of the attached deck.”* (attach the file with **+**)
-   *“Switch the narration to George.”*

**Instant commands** work at once and cost nothing: *undo*, *redo*, *play*, *pause*, *export* (or *download*), *export without music*, *export voice-over only*, *silent*, and *cancel export*. You can undo the last five chat changes.

**A whole new film.** Asking for a completely new idea, a rewrite of the entire film, or a new length makes a new film (60 credits), so say so clearly, for example *“Create a new 30-second app demo from this deck.”* Otherwise the director keeps your film and asks what to change.

### What the chat costs

A change is an AI edit, 20 credits. A message sent within 30 minutes of your last one is a follow-up, 10 credits. The line under the chat shows which price applies before you send. A reply that changes nothing, or a request that fails, costs nothing.

## Voices

Films are narrated in English. There are 20 voices; a new film uses **Sarah**.

| Group | Voices |
| --- | --- |
| **Lifelike** | Sarah, Brian (American); George, Alice (British) |
| **Natural read** | Hannah, Cole, Sienna, Cliff, Heather, Miles (American); Colin, Gemma (British) |
| **More voices** | Athena, Hera, Thalia, Cora, Apollo, Arcas, Hermes (American); Draco (British) |

Ask the chat for a voice by name. A saved film keeps the voice it was recorded with. If a Lifelike voice is unavailable, the closest Natural read voice is used and the chat tells you which.

## Download

Press **Download video** at the top right. Choose the **Destination** (the film’s own format or another frame), the resolution (**720p**, **1080p**, **1440p** or **4K**), **Frame rate** and **Encoding**. Under **Audio in your download** you can switch the **Voice-over** and **Background music** on or off. Exporting is free. See [Exporting and downloading](https://docs.muvomi.com/edit/exporting/).

## Designed films

Choose **Film style › Designed film** for a film designed shot by shot from your brief alone. It has no voiceover and doesn’t use a website or your files. It opens in an editor with a live preview, **Music** and **Sound effects** settings, **Open in video editor** and **Render video**. It costs the same as a storyboard film.

## When something goes wrong

| You see | What to do |
| --- | --- |
| **Creation failed** | Press **Retry creation** to send the same brief and settings again, or **Edit brief** to change the brief first. Typing *retry* in the chat works too. Your credits for the failed film are given back. |
| *Generation stopped. No video was created.* | You pressed **Stop request**. Nothing was charged. |
| *You stopped waiting, but your film is still being created.* | Look for it in [Projects](https://docs.muvomi.com/workspace/projects/) (as **AI film**) in a few minutes. |
| *A storyboard is already being generated.* | One film is made at a time. Wait for it to finish. |
| *The request was cancelled or timed out. Your film is unchanged.* | Send the change again. |
| *Those timestamps cover more than one scene.* | Change one scene at a time, or ask for a change across the whole film. |
| *The supplied scene count cannot fit this duration.* | Choose a longer **Length**, or merge scenes. Each scene needs at least 3 seconds. |
| *I kept your film intact because that suggestion would rewrite the whole video.* | Name the scene, words, style or motion to change, or ask clearly for a new film. |